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Cape Advisors, Inc. Brings The Chelsea, The First Non-Gaming Boutique Hotel to the Atlantic City Boardwalk
The Chelsea to Offer Glamorous Escape in the Transformation and Revitalization of Atlantic City Tourism

ATLANTIC CITY, N.J., Feb. 13 /PRNewswire/ -- Come Summer 2008, Cape Advisors, Inc. will launch Atlantic City's first non-gaming boutique hotel to open on the Boardwalk since the early 1960s. Featuring 332 guest rooms and suites, a roof-top swimming pool area with private cabanas, Sea Spa - a 6,500- square-foot spa complex, two signature Stephen Starr restaurants and the 5th Floor - a social destination housing the hotel's prime hotspots - the Chelsea will infuse "America's Playground" with a sexy refinement and timeless Hollywood glamour not seen since the Rat Pack put the seaside resort town on the map. Reservations are available through its official website: http://www.thechelsea-ac.com/.

(Photo: http://www.newscom.com/cgi-bin/prnh/20080213/NYW036 )

Located on Atlantic City's best beach and neighboring The Tropicana Casino & Resort, the Chelsea combines two properties (previously the Holiday Inn Atlantic City-Boardwalk and the adjacent Howard Johnson Hotel Atlantic City), into a luxury destination catering to those who value relaxed elegance, service on an intimate scale and a fresh vibe. The Chelsea expands upon the ongoing revitalization of Atlantic City and will provide much needed upscale guest rooms, greatly enhancing the resort town's tourism offerings. The project is sponsored by a partnership formed with investor group, Normandy Real Estate Partners, and led by Cape Advisors, Inc., the visionary developers who transformed the hotel landscape in Cape May, NJ with award-winning renovations of the town's landmark hotels, The Virginia Hotel and Congress Hall.

"The Chelsea returns Atlantic City to its roots, bringing a haven of relaxed luxury and a convivial gathering place, accommodating the increasing number of Atlantic City visitors who are seeking pampering and indulgent service, expanded resort amenities and evocative, fresh design outside the chaos of the casinos," explains Curtis Bashaw, principal of Cape Advisors, Inc. "Just as the non-gaming entertainment trend continues to soar in Las Vegas, we see this development heralding Atlantic City's 'coming of age,' setting the standard for the future, all the while paying homage to the area's grand, century-long history as 'America's Favorite Playground.'"

Designed by Colleen Bashaw of Ridgewood, NJ, in collaboration with Shawn Hausman Design of Los Angeles and the Getty's Group in Chicago, the fresh, yet timeless interior design of the Chelsea combines the look of sophisticated, classic Hollywood glamour of the late 1930s and '40s with modern opulence. From the relaxed elegance of the front check-in area, complete with welcoming Venetian fireplace, and the lush sexiness of the hotel's individually- personalized social spots such as the Terrace Lounge, the Bar, the Game Room and the Living Room, to the deluxe yet vintage feel of the guest rooms, the Chelsea's mid-century-inspired design captures all aspects of this classic era's chic style.

Guest Amenities & Accommodations:

The Chelsea's multi-level 21 stories feature 332 guest rooms including 12 suites to satisfy discerning tastes -- upscale, elegant rooms for those who seek pampering called "Chelsea Luxe" and retro-style rooms for guests who prefer a more youthful, fun experience called "Chelsea Lite." With supreme comfort and high-level hospitality top-of-mind, the Chelsea's accommodations and services will leave guests feeling relaxed and satisfied.

With sweeping ocean and bay views, each room features individual climate control, flat screen HD-TVs with On-Demand(R) service, complementary wireless internet service (Wi-Fi), personal iPod(R) docking station, complimentary bathrobe, luxury bathroom amenities, custom mini-bar, triple-sheeted bed with custom linens, personal dry cleaning service and much more to make guests feel at home while pampered throughout their stay.

Additional hotel amenities and services include world-class concierge for personalized assistance with travel, dinner reservations and show arrangements, 24-hour room service, twice-daily maid service, local hotel shuttle and car service, rent-free bicycles, optional valet parking, fitness center, lobby retail store and private beach accommodations including towels, lounge chairs, food and beverage service and private cabanas for daily rental.

Dining & Nightlife:

Outstanding nightlife, dining and relaxation are endless on the 5th Floor - the social destination of the Chelsea which houses the hotel's prime hotspots. The 5th Floor includes the Chelsea's signature steakhouse Chelsea Prime, a Stephen Starr restaurant and lounge, infused with a Hollywood-style décor reminiscent of Atlantic City nightclubs from the late 1930s and '40s, the Terrace Lounge, the "must go" location for the over-21 crowd on the lookout for a sophisticated and hip experience outside of the casinos, the Bar, the Game Room, the Living Room and a 15,000-square-foot upscale rooftop swimming pool area complete with private cabanas and full-service bar, all the while overlooking unobstructed views of both the Atlantic Ocean to the East and the bay to the West.

On the Chelsea's ground floor, guests can enjoy a dining experience at Teplitzky's, a Stephen Starr restaurant and mid-century-inspired diner which pays homage to the original hotel owner. With indoor and secluded outdoor seating, reminiscent of a Palm Beach garden cafe, locals and hotel guests have the opportunity to watch passers-by on Chelsea Avenue or enjoy a drink in the cocktail lounge in the back which opens out onto a heated salt-water swimming pool area of the Sea Spa complex.

Spa Complex & Fitness Facilities:

Adjacent to Teplitzky's and accessible through the main lobby of the Chelsea, visitors will enjoy their days being pampered in Sea Spa, an intimate 6,500-square-foot signature spa complex with 10 private treatment rooms, Jacuzzi, social sauna, steam room and grotto, connected to an old-fashioned style heated outdoor salt water swimming pool where guests can receive pool- side private spa treatments. Sea Spa will offer a full menu of luxurious services, treatments and packages specific to women, men and couples alike. Directly next to Sea Spa is a full-service fitness center featuring various state-of-the-art cardio and strength fitness equipment with multiple area TVs for guest entertainment.

Meeting Rooms & Special Events:

The Chelsea offers a wide variety of meeting rooms and event spaces available for all occasions with exclusive catering options provided by restaurateur Stephen Starr. Perfect for personal celebrations such as wedding receptions and business functions, the Chelsea's 4,400-square-foot indoor banquet space, the Crystal Room, seats up to 295 people and can be divided into smaller spaces. Additionally, the Crystal Room outdoor terrace overlooks Sea Spa's salt water swimming pool area.

For smaller gatherings, multiple 320-square-foot private meeting rooms were specially created for professional presentations and corporate lunch meetings, including additional private dining options such as the Game Room, the Bar and the Living Room. Available for luxurious and superior private events, the 5th Floor - the social destination of the Chelsea which houses the hotel's prime hotspots - offers multiple options including a 15,000-square- foot outdoor pool deck complete with private cabana service and patio bar area, ideal for an unforgettable affair during the warmer months.

Premier Beach Service

Guests will step outside of the hotel and directly out onto Atlantic City's only full-service beach area, provided by the Chelsea, to receive the ultimate personal service throughout their stay. Beach accommodations include fresh towels, comfortable lounge chairs and beach umbrellas, personally set up for guests on request. Visitors will have no need to get up from their relaxation due to top-notch food service provided by the superb catering of restaurateur Stephen Starr and both alcoholic and non-alcoholic beverage service. For those in need of a day in the surf but out of the sun, private cabanas will be available for daily rental.

About Cape Advisors, Inc.

Cape Advisors, Inc., a high-profile real estate development firm founded by Curtis J. Bashaw and Craig Wood in 1996, has offices in Cape May, NJ, Atlantic City, NJ and New York, NY. Cape Advisors, Inc. has wide-reaching experience in the development of office and mixed-use projects, single and multi-family residences, warehouse and light industrial buildings, hotels and conference centers, land development and retail projects.

Focusing on adaptive reuse and historic preservation, Cape Advisors, Inc. has developed resort and hospitality projects such as both Congress Hall and The Virginia Hotel in Cape May, NJ and is currently developing The Mondrian SoHo Hotel in New York City with Morgan's Hotel Group. Residential projects developed include 210 Lafayette Street (One Kenmare Square) and 19-23 St. Mark's Place in New York City, NY; The Sandpiper Beach Club and the Ocean House in Cape May, NJ; and the much-anticipated and critically acclaimed 100 Eleventh Avenue designed by French architect Jean Nouvel as well as the conversion, adaptive reuse and expansion of the landmark Bulova Watchcase Factory in the historic Hamptons village of Sag Harbor, New York.

For additional information on the Chelsea in Atlantic City, please visit http://www.thechelsea-ac.com/.

For additional information on Cape Advisors, Inc., please visit http://www.capeadvisors.com/.

Cape Advisors, Inc.

CONTACT: Liv Odegard, or LaForce + Stevens for Cape Advisors, Inc.,
+1-212-242-9353 ext. 191, lodegard@laforce-stevens.com; or Deanne Hoppe, Cape
Advisors, Inc., +1-609-884-9300, dhoppe@capeadvisors.com

Web site: http://www.thechelsea-ac.com/
http://www.capeadvisors.com/

About PR Newswire
Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

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